Category: Typography & Type Design

Compare nine logo-font candidates and work through an original brand example, including wordmark spacing, supporting typography, reproduction and licensing.

Separate typographic impressions from reading performance and behavior, then use a seed-exchange announcement to build a fair audience comparison.

Learn to identify serifs, compare the other features that shape a font, and test serif and sans serif typography in an original workshop-guide example.

Learn font-menu terms, letter anatomy, hierarchy and spacing by improving an original garden-workshop flyer and checking its finished output.

Choose fonts through project requirements and realistic tests for menus, reports, slides, labels and interfaces, then document a dependable final decision.